Too Early, Too Late, Too Risky: Why Timing Is Everything When Selling Your Business

The Art (and Science) of Knowing When to Sell

Timing matters in life — and nowhere is that more painfully true than in the sale of your business.

Sell too soon and you might leave money on the table.Wait too long and you could find yourself with fewer buyers, lower offers, or worse — no viable exit at all.

At BusinessExits.co.uk, we work with owners across the UK SME space to help them understand not just how to sell — but when.

Why Timing Is So Critical in a Business Sale

1. Markets Move

Business valuations are shaped by broader market forces — buyer demand, interest rates, sector trends, and economic confidence all shift over time. A business that’s highly attractive today might fall out of favour tomorrow.

Example: A care home group we advised in 2022 saw offers 30% higher than similar deals 18 months later as regulation tightened and staffing pressures increased.

2. Buyers Like Momentum

Buyers pay premiums for businesses with clear upward trajectories. If growth has plateaued — or worse, declined — you may face heavy negotiation or have to justify a lower valuation.

If your numbers are strong now, it may be the right time to consider exit options — before you hit a ceiling.

3. Your Energy Is a Key Asset

Your personal drive is often underestimated as a business asset. If you’re feeling burnt out, ready to retire, or simply bored, that energy dip will eventually show in the business — and buyers can tell.

You want to sell when you’re still in control, not clinging on.

4. Tax Planning Needs Time

Some exit routes — like selling to an Employee Ownership Trust (EOT) or making use of Business Asset Disposal Relief — require planning to maximise benefits. Waiting too long could mean missing tax-saving opportunities.

Common Timing Mistakes (and How to Avoid Them)

• Waiting for the “perfect year” – It rarely comes. Buyers look for consistency and potential, not perfection.

• Holding on for ‘one more big deal’ – If you’ve said that more than once, you may already be past the ideal point.

• Not planning ahead – Selling a business takes time. Even once you’re ready, the sale process can take 6–12 months (or longer).

So, When Is the Right Time?

While no two businesses are the same, these signals often point to the right time to sell:

• You’ve had three consecutive years of stable or growing profits

• You’ve got a strong team in place and operational systems that run without you

• You’re starting to think seriously about retirement, succession, or your next chapter

• You’re motivated, but not desperate — a strong negotiating position

• You’re receiving unsolicited approaches from buyers or competitors

What If You’re Not Ready Yet?

That’s perfectly fine — but now is the time to start preparing.

A well-timed sale requires forward planning. Speak with an experienced adviser to assess your business, identify potential buyers, and build a realistic exit roadmap.

At BusinessExits.co.uk, we help owners make smart, well-timed decisions — even if they don’t plan to sell for another 12–24 months.

Final Thought: Don’t Let Timing Be the Dealbreaker

Selling a business is a major life and financial event. You only get to do it once — so do it well. And do it on time.

If you’re wondering whether now is the right time to sell — that’s your sign to find out.

Thinking of selling your business in the next 12–36 months?

Book a confidential, no-obligation chat with our team today. Click HERE.